I meant to say that they drank of that chalice the moment they started adwords. The rest was always going to happen, though the exact timing might be up for deb

I meant to say that they drank of that chalice the moment they started adwords. The rest was always going to happen, though the exact timing might be up for debate. It does not matter that they are ethical sleeze bags, that is just what was eventually going to happen. Maybe the poised chalice is a bad metaphore, perhaps it would be better to say that advertising was Googles original sin, and one that will eventually undo them.