> Please show evidence that Google's global privacy invading data collection network justifies their 3-4X premium in advertising cost over simple non-invasive a

> Please show evidence that Google's global privacy invading data collection network justifies their 3-4X premium in advertising cost over simple non-invasive alternatives It really isn't. You can (maybe) justify a 2X premium on th basis of higher ad effectiveness due to superior performance. The rest of that margin comes from having the largest (by far) marketplace, which forces more buyers to bid against each other (raising ad costs), and more sellers to undercut each other (lowering publishers' ad revenues), in order to participate.