Why did Facebook buy Whatsapp, or Google buy Kaggle? Big companies view large userbases as an asset. Information is the new oil as one neophyte politician lik

Why did Facebook buy Whatsapp, or Google buy Kaggle? Big companies view large userbases as an asset. Information is the new oil as one neophyte politician likes to say. These guys are operating on a level beyond our simple-minded calculus of dollars for doughnuts.