> Even a "breaking apart" that proposes splitting "search" from "advertising" would do nothing to address the issues that are getting raised at present. Alone

> Even a "breaking apart" that proposes splitting "search" from "advertising" would do nothing to address the issues that are getting raised at present. Alone it wouldn't help, but what if you split search from advertising, and forced the "search" part to up advertising to the highest bidder, not just from google ads? If Google Search really was its own company and with its own shareholders, getting the most money for a bid would be more profitable than colluding with the rest of former Google.