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A huge part of this document is about how Google has exclusive access to user ids. If nobody can use user ids, then they don't have those advantages anymore.
by singron 5y ago
A huge part of this document is about how Google has exclusive access to user ids. If nobody can use user ids, then they don't have those advantages anymore.
- Xelbair 5y agoexactly. and it also puts the lid on profitability of walled gardens - as you cannot sell those cohorts to advertisers. It would be a net gain for society as a whole