4 ms·
It is odd and leaves out some of what actually happened. CNN is still the #1 draw on basic cable. What actually happened is that the boost they got in viewers
by tyingq 5y ago
It is odd and leaves out some of what actually happened. CNN is still the #1 draw on basic cable. What actually happened is that the boost they got in viewership from the pandemic is starting to roll off. And, of course, younger people care a lot less about any cable TV content, so there's a long-term roll off too.
It's a few months old, but this AdWeek story is more clear: https://www.adweek.com/tvnewser/q2-21-ratings-cnn-is-one-of-cables-most-watched-networks-but-sees-ratings-fall-to-pre-pandemic-levels/481906/ https://www.adweek.com/tvnewser/q2-21-ratings-cnn-is-one-of-...