In every discussion about advertising you typically get a comment similar near the top that tells us that advertising never actually works. For a lot of us wor

In every discussion about advertising you typically get a comment similar near the top that tells us that advertising never actually works. For a lot of us working in a related field, we know it to be false, there’s plenty of online business that rely on online ads and are profitable. Yes they are invasive to your privacy. Yes some of them fake their effectiveness. Yes to all of that. But saying that advertising online doesn’t work at all and we all bought into a giant scam is just not rooted in reality.