> 2. Google defines a minimum price for the auction, and won't show your ads below that even if there are no other ads shown This is the most frustrating one f

> 2. Google defines a minimum price for the auction, and won't show your ads below that even if there are no other ads shown This is the most frustrating one for me. It’s like if eBay enforced a minimum bid and wouldn’t list items. It’s not a true auction because of these minimum prices. It just doesn’t seem fair and transparent. Of course, it’s Google’s site so they can choose what they like. Unless they start breaking laws. For now, it’s just the annoyance of them not using “digital principles” by sticking to real world rules that they can make more money by adding friction rather than having an automated auction.