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How would that address the issue of Google rigging the bidding by owning the bidding mechanism, marketplace, and managing publisher inventory? There would still
by jfoster 5y ago
How would that address the issue of Google rigging the bidding by owning the bidding mechanism, marketplace, and managing publisher inventory? There would still be a real time auction taking place for each impression.
- singron 5y agoA huge part of this document is about how Google has exclusive access to user ids. If nobody can use user ids, then they don't have those advantages anymore.
- Xelbair 5y agoexactly. and it also puts the lid on profitability of walled gardens - as you cannot sell those cohorts to advertisers. It would be a net gain for society as a whole