I think you may even be overselling the user experience. I feel it was objectively confusing, because it changed the default behavior of the web. A regular user

I think you may even be overselling the user experience. I feel it was objectively confusing, because it changed the default behavior of the web. A regular user would have had no idea what was going on, just that their content was in front of them, so that's nice, but what next? Are they on Google or the website? When I click a new link why does the whole website change design, is this a different website now? What is going on.