There's a very clear conflict of interest between ads and everything else google does, and the documents alledge some abuses of the monopoly position around tha

There's a very clear conflict of interest between ads and everything else google does, and the documents alledge some abuses of the monopoly position around that conflict. So any kind of antitrust breakup is very likely to start there. Personally, I think it would be quite interesting to split ads from everything else and then split ads itself into a few competing entities. I'm not sure you get a benefit to the consumer from having multiple entities who can all still do search and manipulate ads, keyword sales and search rankings for example.