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> G/O Media Inc. is an American media holding company that runs Gizmodo, Kotaku, Jalopnik, Deadspin, Lifehacker, Jezebel, The Root, The A.V. Club, The Takeout,

• saagarjha 5y ago
  > G/O was formed in April 2019 when Great Hill Partners, a private equity firm, purchased the websites from Univision for $20.6 million. Is it just me or is that a shockingly low amount for those websites?
  • prostoalex 5y ago
    Over the past decade advertisers shifted spending onto deep targeting (benefitting primarily FB and GOOG) and re-targeting (benefitting any rando site with lots of pageviews) away from interest-based publishers.
  • x0x0 5y ago
    It is -- the sites sold for $135m in 2016 (out of the gawker bankruptcy) to Univision. Gawker media group was famously operationally well run and threw off lots of cash. After Great Hill bought them for $20m -- presumably with a ton of debt, or something -- they then put an idiot named Jim Spanfeller in charge. Jim managed to get the entire staff of deadspin -- also a profitable, well run site -- to quit en masse. Said staff later started Defector and are running it as a coop, basically. Defector has survived a full year running on subscription fees and largely without advertising (or maybe entirely without?).
  • bobthepanda 5y ago
    Online advertising nuked most media company revenues.