They've said as much, but that process works a lot better for obscure indie desktop games than for mobile apps trying to capitalize on fame. A lot of potential

They've said as much, but that process works a lot better for obscure indie desktop games than for mobile apps trying to capitalize on fame. A lot of potential new players are going buy it to see what all the fuss is about, not see the point of it, and move on. If the mobile version is being developed independently of the desktop version, then it's always going to lag way behind and not share the same base of players. It's the t-shirt, not the game.