3 ms·
Neither actually. My question is more about downstream impacts on smaller companies. For example, Apple rolls out privacy controls in iOS 14. The story is abou
by hownottowrite 5y ago
Neither actually. My question is more about downstream impacts on smaller companies.
For example, Apple rolls out privacy controls in iOS 14. The story is about big adtech vs Apple privacy, but the downstream impact is that smaller businesses can no longer target effectively.
GDPR and similar privacy moves in Europe have the same impact.
The result is that smaller companies either evaporate or move to marketplaces because they can no longer acquire customers at acceptable rates.
- pyrale 5y ago> The result is that smaller companies either evaporate or move to marketplaces because they can no longer acquire customers at acceptable rates. I am a bit stuck here, what do you call smaller businesses? Rolling out effective targeted advertising is hard in the first place. It's even more so in an environment like Europe where potential buyers are fragmented across countries with different languages, cultures, and so on. If anything, effective privacy laws levels the playing field. That's good for companies that can't afford a large marketing budget.
- hownottowrite 5y agoLet’s say companies with revenue between 500K and 5M Euro in annual income, but certainly smaller businesses can stand up targeted ads even if they’re just going self-serve.