> Lack of targeting data makes it financially impossible until a company reaches a certain size. This seems to be a premise you are working with, but as someo

> Lack of targeting data makes it financially impossible until a company reaches a certain size. This seems to be a premise you are working with, but as someone with my feet in Europe, it just is not true. Lack of targeting data may make it a bit more expensive to market goods, not "financially impossible". I see ads from small companies all the time. Some are even related to my interest, specially when they are located close to things related to the ads.