Targeting small businesses in general is bad idea. You need to spend too much time to discover their needs. You need to flip the script by creating a cookie cut

Targeting small businesses in general is bad idea. You need to spend too much time to discover their needs. You need to flip the script by creating a cookie cutter solution for a very specific type of customer. Ex: Fence installers, AC repair shops, etc. You bring a complete package to them: site with industry specific lead capture form, content, social media, ppc campaign. They'll be happy to hear what you have to say if you present yourself as being specialized in their exact business type. You'll create value quickly for both you and the customer.