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> radio and tv have always been free Yes. And they achieve this through advertising too.
by pdpi 5y ago
> radio and tv have always been free
Yes. And they achieve this through advertising too.
- samhw 5y agoI think that was their point (though I'm not altogether sure where they were going with it). Anyway, there's a case to be made that radio and television advertising are less malign by virtue of being less targeted. They can only run adverts which appeal to everyone in the region they cover, which is a much less powerful tool.
- Intermernet 5y agoUntil you consider groups like Sinclair Broadcast Group[1] who control enough region's media to start playing games. [1]: https://en.wikipedia.org/wiki/Sinclair_Broadcast_Group https://en.wikipedia.org/wiki/Sinclair_Broadcast_Group
- samhw 5y agoI've read about that. It's astonishing. That's much more of a worry, admittedly, the way they target local news. It's still much less potent than Facebook-grade targeting, but it's a rung above national news, granted.