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Then explain how a smaller company markets goods and services in the EU without resorting the brand level advertising? Lack of targeting data makes it financial
by hownottowrite 5y ago
Then explain how a smaller company markets goods and services in the EU without resorting the brand level advertising? Lack of targeting data makes it financially impossible until a company reaches a certain size.
- guerrilla 5y agoThe same way they always have, obviously? Also, they seem to have no problem reaching me on Facebook (the only place I can't block ads.)
- mopsi 5y agoI use newspaper ads, billboards and social media presence. Works fine. I don't need to see your nudes, know your friends, hoard your browsing history.
- hownottowrite 5y agoNewspaper ads are a fair point. Europe still has a functional local press ecosystem. That’s dead in the US.
- Jensson 5y agoI type into Google "buy computer online" and get 9 different local online shops where I can buy computers, none of them are Amazon. One of them was an ad, but the rest were just search results. Not sure why you think this wouldn't work in Europe.
- Fargren 5y ago> Lack of targeting data makes it financially impossible until a company reaches a certain size. This seems to be a premise you are working with, but as someone with my feet in Europe, it just is not true. Lack of targeting data may make it a bit more expensive to market goods, not "financially impossible". I see ads from small companies all the time. Some are even related to my interest, specially when they are located close to things related to the ads.