I don't think Apple really does anything different than what HN preaches. The best way to do "ship ship ship" well is to cut your feature set to the absolute bo

I don't think Apple really does anything different than what HN preaches. The best way to do "ship ship ship" well is to cut your feature set to the absolute bone, even if that means your initial launch is with just one single feature, as long as that one is polished enough and works well. This is basically Apple's modus operandi; they'll take the hits from the nerds on not having every feature under the sun in return for being able to entice people with a small, well chosen set of features that "just work". The HP's, Acer's et al are stuck in the mindset that they simultaneously need to shoe-horn in every idea they can think of while "ship ship ship"ing by throwing the product out the door as an unfocused, half-baked mess. Aggressive curation of your feature set is a powerful strategy for nearly every company.