The funny thing is that now, many smaller shops are catching up to what Shopify, Lodify etc do, and offering niche solutions to problems which people are actual

The funny thing is that now, many smaller shops are catching up to what Shopify, Lodify etc do, and offering niche solutions to problems which people are actually interested in paying for, so while a lot of these players were first to take over many smaller players / individuals. People had a lot of time to sit around and tinker and build alternatives.