No, the price paid out to the publisher is the “keep”, and the fees google collects is the “take”. If typical ad networks charge 1%, and google charges 2-4%, yo

No, the price paid out to the publisher is the “keep”, and the fees google collects is the “take”. If typical ad networks charge 1%, and google charges 2-4%, you could also phrase this as a “keep rate” of 99% vs 96-98%. It would be a lot clearer to give the actual amounts rather than say “2-4x”