3 ms·
Surely there are things a brand can do and comments a ceo can make that encourage or even nurture such behavior. Harley Davidson certainly recognizes that.
by burgerbrain 15y ago
Surely there are things a brand can do and comments a ceo can make that encourage or even nurture such behavior.
Harley Davidson certainly recognizes that.
- hugh3 15y agoUnder certain circumstances, having brand fanboys can be a bad thing for the brand, since they can ghetto-ize the brand to the point where the casual buyer won't buy it, to avoid being associated with those people. Comic books are the first example that springs to mind, but I guess Harley Davidson might be another good one.