this is dead-on... local = massive sales expense. elon musk tried to create one such company, Zip2, back in the late 90's. cost of sales ate it alive. reachl

this is dead-on... local = massive sales expense. elon musk tried to create one such company, Zip2, back in the late 90's. cost of sales ate it alive. reachlocal, profitfuel, etc has been successful by making their companies into freakish sales-driven machines. the core competence of any "local" is maximaizing sales effectiveness.