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I might have missed something, so apologies if this is readily available. Where are you getting the information that "For almost all businesses, Groupon adds ne
by ForrestN 15y ago
I might have missed something, so apologies if this is readily available. Where are you getting the information that "For almost all businesses, Groupon adds negative value?" Is there any actual data on how businesses who use Groupon, in general, feel about it?
- jellicle 15y agoSure, there's some: http://blogs.wsj.com/digits/2010/09/30/rice-university-study-groupon-renewal-rate-not-so-hot/ http://blogs.wsj.com/digits/2010/09/30/rice-university-study...
- ForrestN 15y agoThanks! This study looks very small, but still came back with a healthy majority claiming that not only did it not harm them, but that they wanted to sign up again. It also says groupon's internal statistics (maybe they're lying, I guess) conflict with that data, and that 97% of respondents want to do another deal. This article is also a bit older, so maybe things have changed. But I don't think it's fair to say that this article buttresses your claim that most business owners feel as if they are being hurt by these deals.