I bet SV is worth well over a billion dollars. If it sold tomorrow, I would not be surprised on bit to hear a ballpark of $10-15 billion. Anyone with some bus

I bet SV is worth well over a billion dollars. If it sold tomorrow, I would not be surprised on bit to hear a ballpark of $10-15 billion. Anyone with some business acumen can look at the game, and realize that there's a ton of untapped potential there. Merchandising, licensed show potential, faster release cadence for new games/content, more complicated versions of the games for adults (MMO), less complicated versions for small children. The merchandising thing seems like a no-brainer. Children really love toys associated with video games, movies, and the like. I wouldn't even think of it as selling out or milking the brand, it is letting people enjoy the game in a way that doesn't involve sitting in front of a screen.