> Do people really care where their ads are shown so long as people click on them? Of course they care. They pay per click, so they want the ads well-targeted

> Do people really care where their ads are shown so long as people click on them? Of course they care. They pay per click, so they want the ads well-targeted so they have a high conversion rate, otherwise it's wasted money. Some ad networks literally scam businesses by placing ads everywhere so they get clicked on accidentally but of course this does nothing for conversion.