I named our product "Orca Scan", as it lets companies build a custom barcode scanner using smartphones (https://orcascan.com https://orcascan.com). This was my

I named our product "Orca Scan", as it lets companies build a custom barcode scanner using smartphones (https://orcascan.com https://orcascan.com). This was my third attempt at business (2 failures), I was a sole founder and knew it was going to be hard, so I needed a name that would motivate me through the inevitable tough times, time away from family etc. I arrived at "Orca" as it's the first letter of my children's names, in age order [O]wen, [R]hys, [C]aitlin and [A]na. I then simply needed to add another word that would make it unique (i.e. available as a domain and unused in the app stores); as this is a barcode scanner app, "Scan" was a no brainer. I've spent ~5 years on this project (from side project to business) and almost changed the name a few times, as it somehow never felt "serious" enough. That was until I was on a call one day with a customer and they used it as a verb "Hey Billy, make sure you Orca that pallet", at that point I realised, regardless of what you call it, it probably only feels right once you've built the product and business around it.