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Good argument in general, but doesn't apply here. There's no keep rate, in the same way there's no "keep rate" when you buy a hamburger. It's just a fee to serv
by mdavis6890 5y ago
Good argument in general, but doesn't apply here. There's no keep rate, in the same way there's no "keep rate" when you buy a hamburger. It's just a fee to serve adds, and this article says that the fee is 2-4x with Google. There's nothing to "keep" in this sense.
- jtsiskin 5y agoNo, the price paid out to the publisher is the “keep”, and the fees google collects is the “take”. If typical ad networks charge 1%, and google charges 2-4%, you could also phrase this as a “keep rate” of 99% vs 96-98%. It would be a lot clearer to give the actual amounts rather than say “2-4x”