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>> Everyone is desperately trying by charging FAR less. I thought these advertisers paid per-click, so in some sense Google and any competitor are fungible. Do
by phkahler 5y ago
>> Everyone is desperately trying by charging FAR less.
I thought these advertisers paid per-click, so in some sense Google and any competitor are fungible. Do people really care where their ads are shown so long as people click on them? Are the competitors placing ads in those crappy web sites that encourage accidental clicks?
- mdavis6890 5y agoEmpirically they care - they are willing to pay 2-4x as much per impression through Google than others. Maybe they are correct to do so, maybe not.
- Mikeb85 5y ago> Do people really care where their ads are shown so long as people click on them? Of course they care. They pay per click, so they want the ads well-targeted so they have a high conversion rate, otherwise it's wasted money. Some ad networks literally scam businesses by placing ads everywhere so they get clicked on accidentally but of course this does nothing for conversion.