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This is very far from dying off. A friend of mine recently started a company, and close to 100% of the money they raised was a direct result of squeezing into g
by RussianCow 5y ago
This is very far from dying off. A friend of mine recently started a company, and close to 100% of the money they raised was a direct result of squeezing into golf games, ski trips, and retreats with prospective investors. My salesperson friends regularly score very large deals over games of golf or similar activities.
You'd think that the merits of your product would be enough to carry your sales, but in practice, sales is primarily driven by your network, which involves getting close to as many people as possible. Turns out, it's easier to do that over golf than via formal meetings.
- H8crilA 5y agoAnd why would it die? Would you choose your romantic partner just by reading their PDF "prospectus", or during a ski trip (which will certainly include discussion on the key parts of the "prospects")?