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I think the TouchPad is a cautionary tale that exemplifies something Apple does right: Don't ship broken hardware. I have a tech journalist friend who knew I
by commandar 15y ago
I think the TouchPad is a cautionary tale that exemplifies something Apple does right:
Don't ship broken hardware.
I have a tech journalist friend who knew I was extremely interested in the TouchPad prior to launch, and let me play with his review unit for a bit. I was ready to drop $500 on one at launch, and walked away crushingly disappointed. The software clearly wasn't ready and with the product launch only a few days off, it was clear that HP was pushing this thing out the door too soon.
Here's the thing - I could tell that the problems were software-related and could be fixed by HP down the road. But HP went from a willing customer with $500 cash in hand, to one that two months later says "eh, maybe I'll pick one up if I catch one of those $350 sales." And I'm sure it's cost them sales since my tl;dr when people ask me about it is "absolutely brilliant interface, awful performance. I wouldn't buy one yet."
If HP had left the TouchPad in the incubator another couple of months and sorted out the performance issues before kicking the thing out the door, the reception would have been very different. I really, really wanted to like the TouchPad, and HP blew it.
You don't get do-overs on first impressions. Apple gets that. If the rest of their competition would figure this out and push out complete products rather than rush them out on an arbitrary time scale, Apple would be a bit less dominant than they are now.
- mgkimsal 15y agoAmazingly, webOS/palm got a do-over, in the form of HP buying them. "We're too small to compete" was the Palm motto towards the end, and HP buying them was seen by the faithful as a way of "getting it right" - more money and resources behind them, they'll be able to really get webOS out there. And they did the exact same stuff they'd done two years earlier. Announce and briefly demo a product at start of the year? Check Delay getting SDK to developers? Check Ship poor hardware with buggy software to retailers later than anticipated? Check WHAT THE HELL? The entire webOS unit got a do-over, and still hosed it, with the budget/muscle of one of the largest companies behind it. Of course, that doesn't mean HP actually was really supporting it as much as people expected. The TouchPad (and webOS stuff in general under HP) seems to have been treated about the same as every other model of HP laptop/desktop rollout they do. Just another SKU on the balance sheet, it'll be on the shelf for a few months, then retired and shifted to overseas support. Amazingly infuriating to watch company after company claim to want to be a player in the mobile/tablet space, and fail continuously against Apple. It's far less that Apple's doing so much right, but everyone else keeps getting it so wrong, even with successful competitors to copy (this isn't revolutionary groundbreaking stuff any more, launching a tablet).
- barista 15y agoNow sudddenly Nokia doesn't look too dumb right? Replace HP with nokia and webos with symbian and this could a story we'd be reading sometime in future.
- Osiris 15y agoI find it amazing that people haven't learned the Apple lesson yet. Apple is doing well specifically because it doesn't release a product until it's perfect. They put a lot of thought and effort into every aspect of every device. Why is it that companies like HP think that getting it out the door is more important that putting out a polished product? Just look at the white iPhone 4. Apple wouldn't release it until it was perfect, despite the fact that people were knocking down the door begging for it. I've never owned an Apple product, but if I were going to get a tablet it would be an iPad. Everything else is just a cheap imitation and no one has proven to be anything other than that. I was really hoping the TouchPad would be the one device that could finally compete on polish and style with the iPad.
- mgkimsal 15y agoI'd say Apple don't entirely - ipad 1 vs ipad 2. They could've waited another 6-9 months for a camera (and the ipad2 camera really isn't all that hot anyway). Apple doesn't put out gold 100% of the time. A lot of people waited on ipad 1 for v2 because of the things it didn't have (camera, etc) But... perhaps closer to your point, what the ipad v1 did, it did very well. Better to leave a feature out altogether than do it half-baked. I've been wanting a webOS device for a couple years, but I'm not going to pay the premium for it when I know out of the box it'll be less useful to me than the ipad these days (volume/variety of apps, third party products/etc). I said this a couple times before - a touchpad - 7 or 10" - at $249 or $299 would KILL. HP could take the money from lame commercials and airport branding and magazine ads and such, apply it towards subsidizing cheap tablets, and own second place, possibly even the tablet first place in certain verticals. But they keep approaching this with marketing ideas that pretend that the iPad is 'just another product in the marketplace'. It's not. It created a marketplace. It defines the marketplace. So... quit trying to play in that market, and define your own.
- NEPatriot 15y agoUnfortunately, most big corporations still judge progress by scheduling and budgeting performance. Did we meet the schedule? Yes! Did we stay under budget? Yes! This is a paper victory. Nobody asks "is the product ready to ship to customers?".