4 ms·
This way of writing headlines can be exploited. situation: A has 0% take rate, B has 1% => "B charges infinitely more than A" Perhaps better in that case woul
by epivosism 5y ago
This way of writing headlines can be exploited.
situation: A has 0% take rate, B has 1% => "B charges infinitely more than A"
Perhaps better in that case would be just stating the facts "A takes 0%, B takes 1%" or "A leaves you 100% , B leaves 99%".
The point is, from a consumer pov the take rate actually doesn't matter as much as the opposite, the "keep rate". And just adding in multipliers is so easily exploitable.
Not defending google, just as written the implied math has multiple interpretations, some okay some bad.
- mdavis6890 5y agoGood argument in general, but doesn't apply here. There's no keep rate, in the same way there's no "keep rate" when you buy a hamburger. It's just a fee to serve adds, and this article says that the fee is 2-4x with Google. There's nothing to "keep" in this sense.
- jtsiskin 5y agoNo, the price paid out to the publisher is the “keep”, and the fees google collects is the “take”. If typical ad networks charge 1%, and google charges 2-4%, you could also phrase this as a “keep rate” of 99% vs 96-98%. It would be a lot clearer to give the actual amounts rather than say “2-4x”