Was in adtech for awhile. Making sure clicks are real is a massive challenge with many ads networks. There are a lot of tools that help in sure spambots aren’t

Was in adtech for awhile. Making sure clicks are real is a massive challenge with many ads networks. There are a lot of tools that help in sure spambots aren’t stealing all the ad money but they also slow down serving of the ads and sometimes they mess up and block things that shouldn’t. We’ve had campaigns where we had to allow more spambots simply because the client couldn’t spend enough money, they were willing to waste more to get better reach. But most clients absolutely love the results when you have really good filters in place. Very low spend and good lead generation.