25 ms·

might have something to do with Alphabet’s subsidiaries winning their other subsidiary’s auctions

• whimsicalism 5y ago
  I agree that this is problematic - although in principle since they are paid by the click they would be incentivized to direct the bids towards the site most likely to generate a click.
  • Retric 5y ago
    No, Google receives 100% of the profit from directing traffic to their own properties. However, they receive whatever percentage their competitors chose to allocate to advising which can’t be 100% while maintaining profitability.