3 ms·
There are rival ad networks?
by dasKrokodil 5y ago
There are rival ad networks?
- com2kid 5y agoFacebook ads are really popular, ~84B in revenue. I believe Microsoft still operates a large ad network. Taboola is everywhere. Amazon has a huge ad network as well, ~14B in revenue, though obviously limited in terms of what is advertised. Verizon Media also apparently operates a sizable ad network.
- Jensson 5y agoThe publishers of this article owns a rival ad network. The difference between PR pieces and news is getting thinner. https://newscorp.com/2017/12/05/news-corp-launches-news-iq/ https://newscorp.com/2017/12/05/news-corp-launches-news-iq/ (from putlake's comment above)
- JAlexoid 5y agoThere's quite a lot of networks. It's not a complex business to start, you know.
- celestialcheese 5y agoOff the top of my head, googles Display Product has quite a few. - Magnite (Formerly, Rubicon) - Xander (Formerly, AppNexus) - GumGum - Index Exchange - Facebook - Sovrn - Unruly - Sharethrough - Triplelift - OpenX - Amazon A9 - Conversant - Yahoo (AKA Gemini) - Outbrain - Revcontent - Medigo That's most of the bigger players, but there are hundreds. Many aren't worth the time, and are spun up when one rep takes some budget from a large brand and does "Direct" deals and tries to start their own shop with "Guaranteed CPMs". It's all bullshit