In my experience, ads appeared in the start menu as well as ad notifications on occasion. I removed the ads from the start menu but after an update some of them

In my experience, ads appeared in the start menu as well as ad notifications on occasion. I removed the ads from the start menu but after an update some of them seemed to return. Similar experience with the ads in the notifications tab. Although a minor experience to re-disable the ads, it was enough to get me to switch. I paid good money for windows, only to get MORE ads than the free alternative