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The choice there is not to go through anyone at all. It's not like all businesses wanted to hold flash 75% sales and just didn't know how before Groupon.
by yid 15y ago
The choice there is not to go through anyone at all. It's not like all businesses wanted to hold flash 75% sales and just didn't know how before Groupon.
- mseebach 15y agoI'm not a business owner, so I can't talk authoritatively on the subject, but I think there's something in the combination of wide audience and well-known number of pre-paid vouchers that make GroupOn more attractive than old-world sales marketing. Then there's something in their skimming 50% off that's quite less attractive.
- 18pfsmt 15y agoI'm not sure this is well-known, and it doesn't appear to be given the comments here, but Groupon offers a self-service option (i.e. not "featured") where their take is just 10%. I feel that is a relevant, and often overlooked, option for those businesses with typically lower margins. I don't do deals myself, but I find the trend interesting.