The problem is that the road to hell is paved with gold. It's not that Facebook, YouTube, LinkedIn, Twitter, Pinterest, et. al are choosing a little extra prof

The problem is that the road to hell is paved with gold. It's not that Facebook, YouTube, LinkedIn, Twitter, Pinterest, et. al are choosing a little extra profit over people, it's a LOT of extra profit over people. That's why this needs legislation. You don't get to be the CEO of a Tech giant without being, at a minimum, ruthless; asking ruthless people to "do the right thing" and give up a lot of money for the good of "other people" is never going to work. To be clear though, Facebook is the worst and I believe that Zuck is a sociopath who would happily ruin people's lives for another nickle.