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Their business model is profitable, but is it sustainable? How many merchants, after they have tried Groupon, will be likely to use Groupon again for advertisin
by bhartzer 15y ago
Their business model is profitable, but is it sustainable? How many merchants, after they have tried Groupon, will be likely to use Groupon again for advertising? Not bloodly likely.
Advertisers/merchants keep going back to Google AdWords because they're getting ROI. There's not much ROI from Groupon.