Apple used to sell Apple TV's for $99. It's absolutely possible to make money selling a basic 4K box with a remote for $100 or even $50 these days. You can buy

Apple used to sell Apple TV's for $99. It's absolutely possible to make money selling a basic 4K box with a remote for $100 or even $50 these days. You can buy random Chinese emulation consoles and streaming devices for that much where they can only be making money off the hardware.