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It wouldn't shock me if the Mirai has even bigger profit margins. Fuel cell systems aren't that much more expensive than internal combustion engines to build.
by Hypx_ 5y ago
It wouldn't shock me if the Mirai has even bigger profit margins. Fuel cell systems aren't that much more expensive than internal combustion engines to build.
If the Mirai really had those losses, Toyota would be literally losing billions on the Mirai by itself.
- vardump 5y agoI think Mirai has been a huge loss so far, to the tune of several billions. A ton of research and development and practically no returns. Toyota does have a very good fuel cell, but what does it actually benefit?
- Hypx_ 5y agoThis is very short sighted thinking then. They could end up disrupting the car industry. Especially in heavy industry where they might clean house against companies that haven't invested correctly. Also, all of the cost is R&D. The cost of building fuel cell cars is probably very low.