Exactly. Social media forces people to read your stuff (or at least see it), which is why it's so much more appealing than a personal blog post. Content creat

Exactly. Social media forces people to read your stuff (or at least see it), which is why it's so much more appealing than a personal blog post. Content creators don't necessarily want to be rewarded with money, but they do want to be rewarded somehow. Social media gives that to them.