I'm not familiar with Truth Social except for what I've read in the comments here. What makes you say that building this will cost a soul? How does this diffe

I'm not familiar with Truth Social except for what I've read in the comments here. What makes you say that building this will cost a soul? How does this differ from other social networks? (Or do you believe working on Twitter/FB also cost one one's soul?). What effects do you think the builders would have?