It's not a prefect analogy because it only really captures the producer's point of view. They are hiding the product's heaviness or GMOness itself, but because

It's not a prefect analogy because it only really captures the producer's point of view. They are hiding the product's heaviness or GMOness itself, but because they think that doesn't tell you anything about its safety or general worthiness and so should not be part of your decision. You should still be able to avoid the product for environmental reasons, or just because, but of course they don't think so. (HN's favorite Sinclair quote about men and salaries and understanding.)