The work of the "postmodernist" historian Michel Foucault (quotes cause that term is usually a red herring) is precisely about specifying a framework with which

The work of the "postmodernist" historian Michel Foucault (quotes cause that term is usually a red herring) is precisely about specifying a framework with which to understand how this 'virality' works, why some ideas are minoritized and others hegemonized, which has something to do with figuring the 'conditions for truth' over time.