In most markets, LG and Roku are quite competitive and within a few percentage points of one another. In South America, a less mature but fast growing market, L

In most markets, LG and Roku are quite competitive and within a few percentage points of one another. In South America, a less mature but fast growing market, LG has a significant lead over Roku with 23% market share. But in North America, Roku is the market leader with 37% market share, to LG's 4%. Globally, Roku controls 30% (down from 33% in 2020). https://www.protocol.com/roku-global-expansion-conviva-data https://www.protocol.com/roku-global-expansion-conviva-data "Home electronics" covers a lot more than streaming, and even a portion of that revenue could account for users with an LG TV who use a Roku device instead of WebOS. It's not a good comparison.