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Not sure if this is specific to this book, or Apress in general, but it seems absurd that the eBook sells for $29.99, but you can also buy each chapter individu
by CameronBanga 5y ago
Not sure if this is specific to this book, or Apress in general, but it seems absurd that the eBook sells for $29.99, but you can also buy each chapter individually for $29.95?
The $29.99 is more than reasonable as a price for the book. But who would be looking to spend the same price and receive only a chapter? Seems almost like some sort of trick to hopefully get a customer to unintentionally buy only a single chapter.
- jkbr 5y agoIt’s a decoy. https://hstalks.com/t/3538/the-economist-a-pricing-experiment/ https://hstalks.com/t/3538/the-economist-a-pricing-experimen...
- kyleee 5y agoThat's an awful website you've linked; pop ups on popups, obscuring alerts, all overlaying the content. Do you mind providing a short text comment about what a "decoy" is in this context?
- jljljl 5y agoA Decoy is when you introduce an option in the menu that is "absurdly" or illogically priced, in order to make other options seem like a better deal. Some examples: - Some restaurant menus will have 1-2 incredibly expensive entrees or appetizers. They know the volume on these items will be low, but they make other items seem less expensive by comparison. - The most famous example is how the Economist did pricing for their online and print offerings -- The offered Online-only for $60, Print for $125, and Print + Online for $125. Obviously the Print-only option makes no sense, it's just there to make the Print + Online seem like a better deal, and push you away from the cheaper $60 offering. A less pop-up filled explanation is here: https://cxl.com/blog/pricing-experiments-you-might-not-know-but-can-learn-from/ https://cxl.com/blog/pricing-experiments-you-might-not-know-...
- kyleee 5y agoThank you
- jkbr 5y agoWhat an interesting reaction.