Nextdoor is a really interesting case because it limits the conversation to people in your immediate neighborhood. Because of that, it creates an inherent ingr

Nextdoor is a really interesting case because it limits the conversation to people in your immediate neighborhood. Because of that, it creates an inherent ingroup/outgroup dynamic that doesn’t exist on most social media. In other systems, you have to create that through some kind of signaling. As a result, that dynamic overwhelms other topics.