I don't get what the big deal is here. If you fly United a lot then you will get premium service. It's in recognition of how much money you are making for their

I don't get what the big deal is here. If you fly United a lot then you will get premium service. It's in recognition of how much money you are making for their business and how much they value keeping you as a customer. Similarly, if you build a large audience on Facebook then you get premium service in content moderating and its in recognition of how important you are to their business.