Tons of people read tweet threads on Twitter, that’s why people and organizations do them. As an author or organization, it’s easy to measure and compare audien

Tons of people read tweet threads on Twitter, that’s why people and organizations do them. As an author or organization, it’s easy to measure and compare audiences between the two channels (Twitter and website) and see this. The two channels are also not mutually exclusive. Tweet threads can get turned into articles if they get traction, or vice versa.